A look that compounds.
Identity, voice and system — recognisable at a glance, hard to copy, easy for your team to use.
Book a brand audit
The mark
Built, not picked.
Eight spokes, one accent, always turning. A mark with rules is a mark your team can never break.
R = 16 × 28 · 1 ACCENT
The palette
Three colors. That's the trick.
Punch & twist.
BRICOLAGE GROTESQUE ✕ INSTRUMENT SERIF
TENSION, ON PURPOSE
Systems, not moodboards
Rules your team can actually use.
- Do — One accent color, everywhere.
- Do — Serif for the twist, grotesque for the punch.
- Do — The rotor spins. It never sits still.
- Don't — Stretch the mark. Ever.
- Don't — Add a second accent "just this once".
- Don't — Ship anything Gus wouldn't wave at.
The art department
Characters included.
Mascots, 3D and motion are in-house. You have met Gus — your brand can have a pulse too.
What you get
The deliverables.
Identity design
Logo, color, type — a system with rules, not just a mark and a mood board.
Brand strategy
Positioning and messaging that says one clear thing to one clear buyer.
Voice & tone
How you sound everywhere — from homepage to support email.
Design system
Tokens, components and templates so everything ships on-brand by default.
Mascots & motion
Characters and animation that give your brand a pulse. (You have met Gus.)
Brand book
One living document your whole team — and every future vendor — works from.
Three turns of the wheel.
Every brand rides the same line. Keep scrolling and the train pulls into each stop.
Dig
Workshops, customer interviews and a teardown of your market. Strategy before pixels.
Design
Directions, refinement, and a system built for daily use — not a PDF that dies in a drawer.
Deploy
We roll it across your site, decks and channels, and train your team to keep it tight.
Then it turns again. A look that compounds.
Questions
Fair questions.
Do we need a full rebrand?
Often no — a refresh that keeps your equity beats a rebrand that resets it. The audit tells us which.
How long does branding take?
Identity systems typically run 4–8 weeks; strategy-heavy engagements a bit longer.
Can you make us a mascot like Gus?
We would love to. Character design, 3D and animation are all in-house.
What do we get at the end?
A brand book, full asset library, design tokens and templates — everything a team needs to ship without us.
Let’s make your marketing compound.
Tell us what you’re building. We reply the same day with a plan, not a pitch.