Concept · Government
← All workDowntown Holland
A downtown site that sends people shopping.
Downtown Holland asked for a new brand and websites for the district and its farmers market. The concept is the district site, organised the way visitors plan a day out. This concept was part of our proposal.
Open the live concept ↗ (opens in a new tab)- Organisation
- Downtown Holland · Downtown development authority
- Where
- Holland, Michigan
- Our part
- Concept from our proposal
- Their site
- downtownholland.com
The brief
What they asked for.
The public request our proposal answered, summarised from the public record linked below.
Downtown Holland RFP for Organization Logo and Branding, Website Design, Development, and Hosting
- Issued
- May 12, 2023
- Due
- June 23, 2023
They asked for
- Logo and brand standards for Downtown Holland and the Holland Farmers Market
- Design, development and hosting of a new website for each
- Implementation from August 2023
What had to change
- Reflect downtown's shopping, dining and events
- Show growth toward the waterfront while honouring its history
- Show a diverse, welcoming culture for residents and visitors
Public record
The concept
What we designed.
Shop, eat, stay
Shopping, restaurants, businesses, events, attractions and hotels as the backbone of the site.
Featured shops
A rotating hero for individual stores, here a downtown gift shop.
Events filters
All, today, this week, this month and featured, with a submit-your-event link.
Attractions
A diamond grid for the museums and landmarks.
About Downtown Holland
- Downtown Holland is a City department made up of the DDA and the Principal Shopping District.downtownholland.com (source, opens in a new tab)
- Heated water under downtown streets melts the snow; the city hosts Tulip Time.en.wikipedia.org (source, opens in a new tab)
A design concept from a proposal we submitted. Shown as presented; it is not the organisation's live website.